The Great Proletarian Cultural Revolution, commonly known as the Cultural Revolution, was a socio-political movement that took place in the People’s Republic of China from 1966 through 1976. Set into motion by Mao Zedong, then Chairman of the Communist Party of China, its stated goal was to enforce socialism in the country by removing capitalist, traditional and cultural elements from Chinese society, and to impose Maoist orthodoxy within the Party.
Mao Zedong took socialist realism as its basis for art, making clear its goal was the ‘education’ of the people in communist ideology. This included, as during the Cultural Revolution, transforming literature and art to serve these ends.
Maoist propaganda art has been remade and modernized for almost two decades, and old Cultural Revolution era propaganda productions have appeared in new formats such as these notebooks, largely for nostalgia, social, patriotic or entertainment purposes.